Nutella® and National Volunteer Fire Council Partner to Support Local Fire Departments through Nutella Stacks for Giving Back
As a brand that aspires to spread smiles for over 60 years, Nutella® is seeking to shine a light on those who spread positivity in their local communities through “Stacks for Giving Back.” In the second year of the program, Nutella has once again partnered with the National Volunteer Fire Council (NVFC) to award $25,000 in fire department grants. Consumers can also nominate fire departments to receive a kit to help pull off their next pancake fundraiser.
Volunteer fire departments often struggle to find adequate funding to purchase needed equipment, recruit and retain firefighters, and keep up with high pressure demands due to increasing call volume, new training requirements, and much more. To help departments secure the necessities they need to best serve their communities, Nutella has partnered with the NVFC to award $5,000 grants to five deserving departments. To be eligible to apply, departments must be over 50% volunteer, serve a population of 25,000 or less, be located in the U.S., and the individual applying or department chief must be a member of the NVFC. Applications are due April 30.
In addition, many fire departments rely on donations received through fundraising activities such as pancake breakfasts. Nutella hopes to honor and celebrate all that firefighters do by providing them the materials and tasty products they need to hold a fundraising pancake breakfast. Now through April 30, consumers can nominate their local fire departments for a chance to receive a Nutella Pancake Breakfast Kit that contains the necessary supplies and ingredients to host their next delicious fundraiser.
“Volunteer firefighters are neighbors helping neighbors in their time of need, yet often departments must make do on tight budgets that make it difficult to obtain critical equipment, gear, training, and other necessities,” said NVFC Chair Steve Hirsch. “We are proud to partner with Nutella for the second year to honor the volunteer fire service and provide much-needed funding to help firefighters do their jobs safely and effectively.”
“There’s no better way to unite communities than by enjoying a delicious pancake breakfast while giving back to those who keep us safe,” said Noah Szporn, senior vice president of spreads, Ferrero North America. “Our firefighters bring such dedication to their work, and Nutella is delighted to show our appreciation through Stacks for Giving Back.”
Learn more and apply for the chance to receive a grant at www.nvfc.org/nutellastacksforgivingback.
Nominate a local department for the chance to win one of 150 Nutella Pancake Breakfast Kits at https://nutellastacksforgivingback.com/nvfc.
In addition, proceeds from the Stacks for Giving Back special through March 31 at the Nutella Café in Chicago will be donated to NVFC's Volunteer Firefighter Support Fund.
This pancake season don’t forget to share your Nutella pancake breakfast creation and spread the love for your local firehouse on X, Facebook, and Instagram by using the hashtags #NutellaPancakeBreakfast and #StacksForGivingBack.
About Nutella®
Nutella was born in 1964. The unique hazelnut spread that millions of people around the world love is made with a meticulous selection of high-quality ingredients and an exacting, artisan-inspired production. Today, the popular hazelnut spread is available in around 160 countries worldwide and has expanded to offer delicious snacks filled with creamy Nutella, including Nutella Biscuits, Nutella B-ready, and Nutella & Go.
About Ferrero®
Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with over 35 iconic brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved treats and snacks including Nutella®, Kinder®, Tic Tac®, and Ferrero Rocher®. More than 38,000 employees are passionate about helping people celebrate life's special moments. The Ferrero Group’s family culture, now in its third generation, is based on dedication to quality and excellence, heritage and a commitment to the planet and communities in which we operate.
Ferrero entered the North American market in 1969 and has grown to more than 5,100 employees in 15 plants and warehouses, and eight offices in North America across the United States, Canada, and the Caribbean. It has expanded its presence and portfolio with the addition of iconic brands such as Butterfinger®, CRUNCH®, Keebler®, Famous Amos®, Mother's Cookies®, and other distinctive cookie and chocolate brands.
About the National Volunteer Fire Council (NVFC)
The NVFC is the leading nonprofit membership association representing the interests of the volunteer fire, EMS, and rescue services. The NVFC serves as the voice of the volunteer in the national arena and provides critical resources, programs, education, and advocacy for first responders across the nation.
