NVFC Launches 'Make Me a Firefighter' Campaign

June 1, 2015

GREENBELT, Md. – The National Volunteer Fire Council (NVFC) has launched the department portal component of its new Make Me a Firefighter volunteer recruitment campaign. Departments can now sign up at http://portal.nvfc.org to join the campaign and showcase their volunteer opportunities.

Volunteer firefighters make up 69 percent of the nation’s fire service, yet the number of volunteers has declined by about 12 percent since 1984. At the same time, call volume has nearly tripled. In addition, the average age of the volunteer fire service is increasing as departments are finding it difficult to reach millennials – those within the 18-34 age range.

To help departments counter these trends and increase the number of volunteers, the NVFC was awarded a SAFER grant from FEMA to conduct a nationwide recruitment campaign. The first component of the Make Me a Firefighter campaign consists of a department portal where volunteer and combination fire departments can register for the campaign and post their volunteer opportunities. Starting August 1, the NVFC will launch a public web site allowing potential volunteers to search for opportunities and connect with their local department.

This summer and fall, the NVFC will also be releasing resources through the campaign to help local fire departments recruit members. This includes recruitment ads and materials that departments can customize and localize using an online materials generator; tools to help departments reach target audiences such as millennials, women, and minorities; and training to assist departments in conducting a successful recruitment program. NVFC research has shown that there is strong interest in volunteering among millennials and minority audiences, and helping departments reach these largely untapped markets is a main goal of the campaign.

Register for the campaign now at http://portal.nvfc.org so you will have access to these tools as they are released.

“Recruitment is a challenge for many volunteer and combination departments across the country,” said NVFC Chairman Kevin D. Quinn. “Yet our research shows that 44 percent of millennials are interested in volunteering with their local department. Many simply don’t know the need for volunteers exists. The Make Me a Firefighter campaign will help build awareness among the public as well as provide departments with the tools and resources they need to recruit to this and other target audiences.”

Learn more about the Make Me a Firefighter campaign and the department portal by watching this video, and share it with others facing recruitment challenges: https://youtu.be/vhfk6lEyNKw

Register with the recruitment campaign and post your opportunities now at http://portal.nvfc.org.

###

About the National Volunteer Fire Council (NVFC)
The NVFC is the leading nonprofit membership association representing the interests of the volunteer fire, EMS, and rescue services. The NVFC serves as the voice of the volunteer in the national arena and provides invaluable resources, programs, training, and advocacy for first responders across the nation. Learn more at www.nvfc.org.

Voice Your Opinion!

To join the conversation, and become an exclusive member of Firehouse, create an account today!

Request More Information

By clicking above, I acknowledge and agree to Endeavor Business Media’s Terms of Service and to Endeavor Business Media's use of my contact information to communicate with me about offerings by Endeavor, its brands, affiliates and/or third-party partners, consistent with Endeavor's Privacy Policy. In addition, I understand that my personal information will be shared with any sponsor(s) of the resource, so they can contact me directly about their products or services. Please refer to the privacy policies of such sponsor(s) for more details on how your information will be used by them. You may unsubscribe at any time.