Reliant Fire Apparatus Named 2024 Pierce Dealer of the Year
APPLETON, Wis. (March 12, 2025) – Pierce Manufacturing Inc., an Oshkosh Corporation (NYSE:OSK) business, proudly announces Reliant Fire Apparatus as the recipient of the 2024 Pierce Dealer of the Year Award. This prestigious honor reflects Reliant Fire Apparatus’ exceptional performance in apparatus and aftermarket sales, utilization of Pierce programs, and overall business leadership. The award was presented at Pierce’s annual sales conference, marking a significant milestone for Reliant as it celebrates 30 years in business.
“This award is a testament to our team’s relentless commitment to our customers and to our partnership with Pierce,” said Brett Krueger, Chief Executive Officer of Reliant Fire Apparatus. “It is incredibly humbling to be recognized in this way. Every member of our team has played a crucial role in achieving this honor, and it’s a direct reflection of their dedication, integrity, and passion for what we do.”
The Pierce Dealer of the Year Award considers a variety of metrics, including apparatus and aftermarket sales growth, change management, participation in Pierce programs, and dealer program performance scores. Additionally, feedback from Pierce’s dealer support team and leadership evaluations contribute to the final selection.
“The Dealer of the Year award is unique because it recognizes the collective performance of an entire dealership, not only one area of the business,” said Dan Meyer, Vice President of Sales for Pierce Manufacturing. “Reliant Fire Apparatus stood out this year by achieving growth goals, providing outstanding service, and demonstrating exceptional consistency across all aspects of business operation. This achievement is an impressive feat given Reliant Fire Apparatus’ territory coverage consisted of one and a half states during the timeframe evaluated, and now includes all of Wisconsin and Iowa.”
As Reliant Fire Apparatus looks ahead, the dealership remains focused on continued growth and strengthening its partnership with Pierce. The team is committed to setting ambitious goals, pushing themselves, and working collaboratively to achieve even greater milestones.
Krueger added, “The relationships we’ve built within the Pierce dealer family are invaluable, and we are proud to be a part of this community. Additionally, as we celebrate our 30th anniversary, we want to extend our deepest gratitude to our founders, Scott and Sherri Krueger, whose vision, hard work, and sacrifice laid the foundation for everything we’ve accomplished today.”
For more information about Pierce Manufacturing, the Dealer of the Year award, and Reliant Fire Apparatus, visit www.piercemfg.com.
