Baskin-Robbins 31 Cent Night Benefits NFFF

If you have a hankering for ice cream, there's no better time than tonight (April 27) to go for it.

Baskin-Robbins across the country will be doling out scoops for .31 from 5-10 p.m. 

Proceeds from the frozen delights will benefit the National Fallen Firefighters Foundation.

This is the fifth year that Baskin-Robbins scoopers have stepped up to the counter for the NFFF.

During 31 Cent Scoop Night last year, Baskin-Robbins scooped more than 4 million ice cream cups and cones, according to statistics.

In honor of 31 Cent Scoop night -- Baskin-Robbins has created a hot new flavor -- Firehouse #31.

"This delicious flavor is the perfect blend of hot and cold -- a crunchy atomic fireball ribbon laced throughout with hot cinnamon and packed with red hot candy pieces in vanilla ice cream," officials explained.

"Our fifth annual 31 Cent Scoop Night is going to be a red hot event," Brian O'Mara, Baskin Robbins Vice President of Marketing for Baskin-Robbins Worldwide said in a written statement. "This annual tradition provides Baskin-Robbins with an opportunity to thank not only our loyal customers by offering 31 cent ice cream scoops but also a chance to honor our partner, the National Fallen Firefighters Foundation. This year we wanted to create an opportunity for consumers to also donate to the NFFF through a social and mobile platform."

In addition, participating neighborhood Baskin-Robbins stores will support their local fire heroes by hosting hometown fire departments during 31 Cent Scoop Night as another way local firefighters can collect donations for their firehouses while joining the community and scooping ice cream, according to a statement from Baskin-Robbins.