Indian Motorcycle, Jack Daniel's Unveil Limited Edition Scout Bobber Motorcycle to Honor First Responders

MINNEAPOLIS (March 7, 2018) – Indian Motorcycle, America’s first motorcycle company, and Jack Daniel’s, America’s first registered distillery, today introduced the Jack Daniel’s® Limited Edition Indian® Scout® Bobber. For the third straight year, the two iconic American brands have joined forces with Klock Werks Kustom Cycles of Mitchell, SD to celebrate their shared values with an ultra-premium, limited-edition motorcycle. This year, they looked to the Jack Daniel’s Fire Brigade and their impressive gold and black firetrucks for design inspiration.                                                                    

Jack Daniel’s® is the only distillery in the world with its own fire brigade, which is staffed entirely by employee volunteers. The Jack Daniel’s Fire Brigade is an impressive showcase of the company’s commitment to quality and a remarkable symbol for the passion and dedication shared by Jack Daniel’s employees. The employees at Indian Motorcycle share that same passion for their craft and developed this bike as a tribute to the people who are committed to keeping their community’s safe, the state-certified firefighters of Jack Daniel’s, as well as firefighters and EMS professionals everywhere.

The Jack Daniel’s Limited Edition Indian Scout Bobber maintains the low-slung, blacked-out and stripped-down attitude of the Scout Bobber, but also boasts several ultra-premium, custom features that create a truly unique motorcycle. As a nod to the “Old No. 7 Brand”, only 177 of these bikes will be built globally, making anyone who owns one a member of an extremely exclusive club.

“Our partnership with Jack Daniel’s celebrates American craftsmanship of the highest order,” said Steve Menneto, President – Indian Motorcycle. “This year’s limited-edition bike draws inspiration from the incredible story of Jack Daniel’s Fire Brigade, while honoring the passion and dedication of firefighters and emergency medical responders who serve our country.”                                                                                              

Each of the 177 individually-numbered motorcycles are accented with Jack Daniel’s Fire Brigade themes.  The bike has subtle two-tone matte black paint, a first for Indian Motorcycle, and is covered in real 24-karat gold graphics on the tank and fenders. The 24-karat gold carries through to the Fire Brigade emblem on the tank and the “Bottles and Throttles Don’t Mix” emblem on the front fender.  Other custom details include a perforated genuine leather seat with “Jack Daniel’s” embroidery and custom grips, pegs, and shift levers inspired by the “Old No. 7 Brand.” Premium gloss black finishes on the fender struts, hand control levers, engine valve covers, and exhaust tips, while a gold colored Indian Scout badge further showcases the attention to detail given in the design of this limited-edition bike. Also unique is a one-of-a-kind Montana Silversmith badge that’s individually numbered and coated with real 24-karat gold.

In addition to the bike’s custom accents, it also features chopped fenders, bar-end mirrors, vented exhaust shields, knobby tires and a sleek headlight nacelle.

“The public’s response to the motorcycles that Indian Motorcycle and Jack Daniel’s have collaborated on has vastly exceeded our expectations year-over-year,” said Greg Luehrs, Director of Events and Sponsorships for Jack Daniel’s. “In celebration of this great partnership and our own Jack Daniel’s Fire Brigade, we are delighted to deliver a bike that honors firefighters and EMS first responders while also reinforcing the message that ‘Bottles and Throttles Don’t Mix.’”

To celebrate the hard work, commitment, and bravery of all firefighters and EMS first responders, Indian Motorcycle and Jack Daniel’s are hosting a sweepstakes only open to these service members. Participants can enter to win bike #001 at a variety of events this year, including Daytona Bike Week (March 9-18), Fire Department Instructor’s Conference (April 23-28), Sturgis Motorcycle Rally (Aug. 3-12), Red Knights Motorcycle Club International Convention (Aug. 16-19), and Firehouse Expo in Nashville, where a limited-edition bike will be on display (Oct. 16-20). The winner will be announced after Firehouse Expo.

The Jack Daniel’s® Limited Edition Indian® Scout® Bobber will be available globally for order starting 12 p.m. EST on March 13. To reserve one, visit or call an Indian Motorcycle dealership. The 2016 Jack Daniel’s Limited Edition Indian Springfield and Chief Vintage models sold out in less than 8 hours, while the 2017 Jack Daniel’s Limited Edition Indian Chieftain sold out in less than 10 minutes.

Each bike will come with a commemorative fireman’s axe, which will be engraved with the owner’s name, motorcycle number (#001-#177) and VIN.  Pricing starts at $16,999 in the U.S. and $20,999 in Canada. Each bike also comes with a two-year unlimited mileage factory warranty and free membership in the Indian Motorcycle Riders Group™ for one year. Each bike will be built to order with delivery starting in August 2018.

For more information on Indian Motorcycle, visit IndianMotorcycle.com and follow along on Facebook, Twitter & Instagram.

About Indian Motorcycle

Indian Motorcycle is America’s first motorcycle company. Founded in 1901, Indian Motorcycle has won the hearts of motorcyclists around the world and earned distinction as one of America’s most legendary and iconic brands through unrivaled racing dominance, engineering prowess and countless innovations and industry firsts. Today that heritage and passion is reignited under new brand stewardship. To learn more, please visit www.indianmotorcycle.com.

About Jack Daniels

Officially registered by the U.S. government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Jack Daniel’s encourages its friends to drink responsibly and reminds bikers that Bottles and Throttles Don’t Mix.